Monday, July 17, 2006

RENEWED ITALIAN LUXURY: ACQUA DI PARMA



Acqua di Parma

On the verge of fulfilling a century of existence, Acqua di Parma is one of the most made famous fragrances. It is born in a small laboratory of Parma with notes of fresh, modern and Mediterranean fragrance. In the Thirties its popularity of remarkable form grows and it is progressively become the colony of stars of Hollywood like Cary Grant, David Niven, Ava Gadner or Audrey Hepburn. From the Sixties the appearance of other colonies causes that it happens more unnoticed.Cordero di Montezemolo, president of Ferrari; Della Valle, president of the group Tod´s and Paolo Borgomanero is united to save this Italian symbol in 1993. Finally in 2001 he was bought by group LMVH.


Between Acqua di Parma fragrances they are the classic one, assoluta and lavanda. Also it is necessary to emphasize Mediterranean the Blue series: arancia of Capri, cipresso di Toscana, mandorlo di Sicilia and fico di Amalfi. For the feminine public it emphasizes the perfume and iris nobile. It is not necessary to forget its complements for the bath and its candles, and his recently Barbiere collection. My favorite is the Assoluta.

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